Marketing (AAS)
Catalog Effective Term: Fall 2025
Program Code: APMKTD
Credential: Associate in Applied Science
High Demand Occupation, High Skill Occupation, High Wage Occupation
Program Code: APMKTD
Credential: Associate in Applied Science
High Demand Occupation, High Skill Occupation, High Wage Occupation
The Associate in Marketing degree offers a practical and theoretical background in daily marketing operations, spanning the major fields of practice in marketing. Students will gain knowledge and skills necessary to enter or advance in marketing with a focus on marketing management, digital marketing, and marketing communications.
Articulation
Eastern Michigan University
Copies can be obtained from the Counseling Office, a program advisor, or from the Curriculum and Assessment Office Web site: https://www.wccnet.edu/learn/transfer-wcc-credits/articulation-agreements.php
Minimum Credits Required for the Program: 60
| First Semester | Credits | |
|---|---|---|
| BMG 205 | Creating the Customer Experience | 3 |
| BMG 230 | Principles of Management | 3 |
| BMG 250 | Principles of Marketing | 3 |
| Math Elective(s) | 3 | |
| Writing Elective(s) | 3 | |
| Credits | 15 | |
| Second Semester | ||
| BMG 111 | Business Law I | 3 |
| BMG 155 | Business on the Internet | 3 |
| BMG 206 | Retail Principles and Practices | 3 |
| Nat. Sci. Elective(s) | 3 | |
| Speech/Comp. Elective(s) | 3 | |
| Credits | 15 | |
| Third Semester | ||
| BMG 140 | Introduction to Business | 3 |
| BMG 160 | Principles of Sales | 3 |
| BMG 212 | Consumer Buying Behavior | 3 |
| Arts/Human. Elective(s) | 3 | |
| Soc. Sci. Elective(s) | 3 | |
| Credits | 15 | |
| Fourth Semester | ||
| BMG 181 | Introduction to Supply Chain Management | 3 |
| BMG 207 | Business Communication | 3 |
| Open Elective(s) to reach a minimum of 60 total credits. | 9 | |
| Credits | 15 | |
| Total Credits | 60 | |