The Associate in Marketing degree offers a practical and theoretical background in daily marketing operations, spanning the major fields of practice in marketing. Students will gain knowledge and skills necessary to enter or advance in marketing with a focus on marketing management, digital marketing, and marketing communications.
Minimum Credits Required for the Program: 60
Plan of Study Grid
| First Semester |
|---|
| BMG 205 |
Creating the Customer Experience |
3 |
| BMG 230 |
Principles of Management |
3 |
| BMG 250 |
Principles of Marketing |
3 |
|
3 |
|
3 |
| | Credits | 15 |
| Second Semester |
|---|
| BMG 111 |
Business Law I |
3 |
| BMG 155 |
Business on the Internet |
3 |
| BMG 206 |
Retail Principles and Practices |
3 |
|
3 |
|
3 |
| | Credits | 15 |
| Third Semester |
|---|
| BMG 140 |
Introduction to Business |
3 |
| BMG 160 |
Principles of Sales |
3 |
| BMG 212 |
Consumer Buying Behavior |
3 |
|
3 |
|
3 |
| | Credits | 15 |
| Fourth Semester |
|---|
| BMG 181 |
Introduction to Supply Chain Management |
3 |
| BMG 207 |
Business Communication |
3 |
|
9 |
| | Credits | 15 |
| | Total Credits | 60 |
